Do You Really Want to Work There?
Lesson: Research BEFORE you leap when you're calm and rational and can focus your time and energy on those specific companies and opportunities where you'll feel more of a fit. You should answer these basic questions:
How large is the company?
What products/services do they offer?
Who are their competitors?
Where do they rank in their market?
What is their financial situation?
The advantages of knowing this information up front puts you in a power position when you DO receive a call from an employer. You're now in a position to talk intelligently about the company, their opportunity, their products, and use this information to generate a knowledgeable conversation with your caller. This signifies interest and gets you to
the next stage: a more in-depth phone screen or a face-to-face interview.
Here are some resources to get this information:
Corporate Websites (see also their Press Release section)
The Reference Section of your local public library
Standard & Poors®
The Business Journal, local trade or business papers (see your library)
Talk with people (social software, network)
Be current on a company before you even send your resume. Find out earlier rather than later whether you would actually like to work for a particular company. It can make all the difference if you do the legwork up front rather than leaving it to chance late in the interview