Broadcast or Cold Cover Letters
A broadcast cover letter is sent to a company for whom you would like to work. Unfortunately, even the best broadcast cover letter in the world is not very effective because so many people are sending such letters to companies every week. In fact, there are companies who specialize in preparing and sending out hundreds of broadcast cover letters for their clients. These companies tell their clients that they will receive just a handful of responses for every thousand letters sent out.
Sample broadcast cover letter 1:
I have researched your corporation and am impressed with your company's management style and reputation in the employment industry. I am very interested in exploring job opportunities with your organization, as I believe I could make a significant contribution in a company like yours.
Please allow me to briefly tell you about myself. I have 10 years of experience as a benefits manager. My experience includes pension plans, dental, life, and disability insurance and responsibility for all facets of management of the company plan, including sales, account management and maintenance for a large corporation similar to yours. I have implemented procedures for my last employer that resulted in significantly reducing administrative costs while improving efficiency at the same time. I believe my ideas for improving your benefits program would result in a significant savings as well.
A copy of my résumé is enclosed. I would be happy to meet with you and discuss my qualifications in more detail. I will call you in a few weeks to see if an interview might be possible. In the meantime, thank you for your time and consideration.